Post by juthi52943 on Dec 20, 2023 1:14:22 GMT -6
However, apart from these differences between B2B and B2C, there is one thing that they definitively have in common and which influences all marketing strategies: people< Even though we move in different economic and financial environments, in the end we all have similar purchasing behaviors, both for your home and for your business. For this reason it would be preferable, instead of distinguishing B2B or B2C, to talk about P2P (from person to person.
Relationship marketing as a B2B marketing strategy Sales in the Business to Business environment focuses on personal relationships, creating very strong bonds between the customer and the Job Function Email List company's salesperson/salesman. associated with sales are used. The basis of relationship marketing is the customer, not only looking for sales, but looking for quality sales that are maintained over time, maintaining continuous contact with the customer. This type of marketing actions achieves very high engagement and a very close relationship with customers.
In this Business-to-Business environment, the weight of that human-commercial relationship is, in many cases, fundamental for the closure of the sales and customer loyalty for years. In many cases the personal connection is so strong that customers change suppliers if the seller changes company. Social networks are a perfect way to generate a community and expand that relationship marketing strategy to these new communication channels. In short, the entire B2B marketing and sales strategy in this environment is based on building trust.
Relationship marketing as a B2B marketing strategy Sales in the Business to Business environment focuses on personal relationships, creating very strong bonds between the customer and the Job Function Email List company's salesperson/salesman. associated with sales are used. The basis of relationship marketing is the customer, not only looking for sales, but looking for quality sales that are maintained over time, maintaining continuous contact with the customer. This type of marketing actions achieves very high engagement and a very close relationship with customers.
In this Business-to-Business environment, the weight of that human-commercial relationship is, in many cases, fundamental for the closure of the sales and customer loyalty for years. In many cases the personal connection is so strong that customers change suppliers if the seller changes company. Social networks are a perfect way to generate a community and expand that relationship marketing strategy to these new communication channels. In short, the entire B2B marketing and sales strategy in this environment is based on building trust.